more bookings every week vs. baseline
Ceres Trattoria opened in Aarhus with a beautiful room and genuinely good food, but no clear brand direction and almost no online presence.
No structured social media, no defined visual identity, no booking system. The room and the product were there; the positioning and the visibility weren't. The brief was simple: make Ceres feel like an authentic Italian destination, get it seen across Aarhus, and build a brand foundation that could carry steady growth.
We built the brand from the ground up: a refined logo and visual identity, window branding, and a website with an integrated booking system.
On top of that we ran a structured content engine: photography, short-form video and paid Meta campaigns, including seasonal pushes like Valentine's and catering. In one December production day we shot three months of content (12 videos and a full photo set), which kept the feed consistent and the cost per asset low.
